Last week I took a design vacation to Nashvegas! My week was stuffed full of tours of historical architecture, local firms, and new projects. Surprisingly, the best tour of the week was Nashville's brand new convention center, Music City Center. Get ready ya'll- this thing is massive.
Nashville is located within 600 miles of half of America's population. Using this to their advantage, the city of Nashville commissioned the new convention center in hopes of generating more travel to the city. The building is 2.1 million square feet, 1.2 of it being public space. The building sits on 16-acres, stretching all the from 5th to 8th Avenue. The aerial view shows the 4 acres of green space and guitar-shaped roof. In response to the convention center, Nashville has 12 new hotels in various stages of construction.
The convention center boasts 60 pieces of local art. Eight pieces were commissioned just for Music City Center, including the carpet design and a 4-story string sculpture.
When spaces need to be extremely flexible it is often hard to incorporate exquisite design. The convention center overcame this challenge with flying colors- literally. The lighting design was functional, a great element for wayfinding, and provided a way to customize the space. All large ballrooms (as seen above) had uplighting that could be changed to any color of the spectrum to support brand image or color schemes. How cool is that? The illuminated signs outside the door could be changed as well, to help with wayfinding to get back to your group.
My favorite design aspect of the convention center is that the architects didn't want there to be a main entrance or a back of the building. All of the dumpsters and loading docks are hidden discreetly behind a wall. The loading docks are actually one level above Demonbruen, so all of the unappealing elements of the convention center are hidden from guests and traffic.
Can you see? Even though this picture is during construction, you can see that all of the loading docks are above street level and hidden by architecture. Absolutely brilliant!
The Music City Center has raised the standards for the possibilities of commercial design. It embraces Nashville's culture, provides 90,000 square feet of functional meeting space, is wonderful and inspiring in both exterior and interior architecture, and on its way to becoming LEED silver certified.
VisitMusicCity.com